Existing CRM + AI
Assist sellers and support with context from the live system.
Software Development
MVPs, SaaS, backends, APIs and modernization — the layer AI needs in production.
AI needs great software underneath.
We can start from an idea or from a system that has been running for years.
- MVP development
- SaaS platforms
- Backend systems
- APIs
- Enterprise applications
- Dashboards
- Integrations
- Real-time systems
- Event-driven systems
- Modernization
Don't replace your software. Make it smarter.
We add intelligence on top of what you already operate.
ERP + Agent
Let agents read and act on operational workflows with permissions.
Documents + RAG
Make private knowledge searchable and usable by people and agents.
Contact center + Voice AI
Automate calls while keeping operators in the loop.
Legacy + Copilot
A guided layer on systems you are not ready to rewrite.
BMS + AI operations
Correlate telemetry, alarms and work orders.
How we work
From the brief to a prototype, then a live board — no mystery between meetings.
- 01
Discover
We understand the problem, system or process.
- 02
Design
We design the solution, architecture and scope.
- 03
Build
We develop software, integration and AI.
- 04
Validate
Testing, evals, security and guardrails.
- 05
Deploy
Production, observability and operation.
- 06
Improve
We analyze results and iterate.
From brief to MVP
How we start an MVP.
You tell us what you want, agents help us break it down, you share the real context, we prototype, and you watch the project evolve.
The request lands
Client
We need a WhatsApp agent that takes orders and talks to the CRM.ModelsLab
We start from the real flow: who writes, what you have today, and what cannot fail.Client
Today it is all manual. CRM is HubSpot. They want something live in six weeks.The client says what they want — on a call, WhatsApp, or email. We listen to the problem, not the stack.
The prototype does not die in a PDF. The same project keeps moving in the portal below.
Client portal
Your project, in the open.
A scripted look at the access we can give you. The board you already use — Trello, Jira, Linear — shows up here as the live plan.
app.modelslab.xyz/portal/norte-retailSynced from Trello
WhatsApp agent · Norte Retail
Week 4 of 11
To do
3CRM connection
Guardrails & evals
Go-live & handover
In progress
1WhatsApp integration
Review
1Architecture
Done
1Discovery & scope
Plan · 11 weeks
Today · week 4
1234567891011
Discover
Build
Validate
Deploy
You get a login. Same project, one window — not a spreadsheet three weeks later.
- Trello
- Jira
- Linear
- Asana
- Slack
- GitHub
What do you want to build?
Tell us what you are trying to solve. We will help you decide what should be software, what should be automated, and where AI actually adds value.
- A working session with an engineer
- Problem, systems and constraints
- A concrete next step — not a pitch deck